The ribbon remained almost unchanged, although it lost the brown trim at the top and at the lower part. This time, they placed the promise “Always Fresh” there. The designers decided to preserve the lower oval. The disappearance of the word “Donuts” gave the company a chance to reflect its more diverse menu. The cursive script became a little more regular without losing its handwritten style. Now, it was occupied by the red wordmark. The donuts disappeared from the top oval. The overall structure remained unchanged, but there were fewer details. At least the one used on signage in Canada – it was very close to the original one. The name was simplified, and so was the logo. The yellow color, in its turn, may represent the rich, oily dough. The meaning of the brown color on the logo is transparent – it just represents chocolate. The restaurant chain was established in 1964 by co-founders Tim Horton, a renowned hockey player, and Jim Charade.īehind the two ovals, there was a kind of short ribbon with brown and yellow stripes. Its previous parent companies were Wendy’s (1995–2006) and Restaurant Brands. Tim Hortons is a fast-food restaurant chain owned by International (2014–present). The letters looked somewhat unusual because of the unexpected variations of the thickness of the glyphs. The lower oval had a yellow filling and featured the word “Donuts” in an all-caps sans serif type. Right below the wordmark, chocolate donuts with white cream could be seen.
The top oval housed the lettering “Tim Horton” in red. What was placed inside differed dramatically, though. The ovals were equal and were positioned one above the other. The earliest version featured two ovals each standing on one of their flatter sides.
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